Last Updated: 11/26/2018

What is a cookie?

Cookies are small text files that store information on a user’s electronic device. They are designed to hold a small amount of data specific to a particular user and website. This allows web pages delivered to be tailored to a particular user, or some pages can contain some script which is aware of the data in the cookie and so is able to carry information from one visit to the website (or related site) to the next. Cookies are usually created when a new webpage is loaded.


Cookies used on this website

Strictly Necessary Cookies

Always Active – These cookies are necessary for the functioning of the website. They are in response to actions you have taken such as log-ins, language preferences, browser settings, and auto-fill forms. You can set your browser to alert you when these cookies are being used or to block them. Please be aware that some parts of the web site may not work if you block these cookies.


Google Analytics Cookies

These cookies are used by BRP and third parties to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. By disabling these cookies, you will not receive a targeted advertising experience across different websites.


Facebook Pixel

These cookies are used by BRP and Facebook to measure, build, and improve Facebook advertising audiences. This works by uniquely identifying your browser and device and ensuring that BRP displays its Facebook advertising campaigns to users that would be interested in such advertising. This is done by analyzing which content is interacted with by a user.


Marketing Cookies

These cookies are used by BRP to show you relevant communications, as well as to understand the performance of the advertising on BRP websites. They track information such as the number of unique visitors, the number of clicks on ads, and most recently loaded pages. They are also used to build consumer profiles, including showing ads based on products that are viewed or acts that have been taken on BRP websites.


Retargeting/Behavioural/Statistical Cookies

These cookies are used by BRP and third parties to create audiences that include lists of users who have interacted with BRP websites in a particular fashion. These cookies do not contain any identifiers nor any personal identifiable information.

Your cookie settings

You can completely disable some or all cookies in the advanced settings of your browser at any time. For more information on how to disable cookies, please refer to


Privacy Officer at BRP

For any questions, complaints, or concerns you may have, please refer to the following contact information in order to reach the Privacy Officer at BRP.





Bombardier Recreational Products Inc.

Attention: Legal Services

726 St-Joseph Street

Valcourt, Quebec

J0E 2L0



We are committed to working with you to obtain a fair resolution to any complaint or concern you may have about our use of your personal information. If, however, you believe that we have not been able to assist with your complaint or concern, you may have the right to lodge a complaint with the data protection authority in your country (if one exists in your country) or supervisory authority.